![]() The new Mercedes-Benz Group is thus fully concentrating on its passenger car brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ as well as vans. On December 10, 2021, Daimler Truck Holding AG was launched as an independent company on the Frankfurt Stock Exchange. With the renaming of Daimler, the company completes its historic realignment that began last year and has been approved by the shareholders with an overwhelming majority. Under the name Mercedes-Benz Mobility AG, doing business as Mercedes-Benz Financial Services in the U.S., the company offers mobility services for passenger cars and vans in the areas of financing, leasing and insurance. Parallel to the renaming of Daimler AG, Daimler Mobility AG is also adapting its brand. ![]() We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software." The Mercedes star has always been a promise for the future: Changing the present in order to improve it. In doing so, we want to make clear where we see the core of our company – building the most desirable cars in the world. Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG: "The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus. The shares of the Mercedes-Benz Group AG will remain listed on Germany’s blue-chip DAX stock index. There will be no further changes for the shareholders. ![]() In the course of the renaming of Daimler AG to Mercedes-Benz Group AG, the company's stock exchange symbol also changes from ✽AI« to »MBG«. The two pioneers had already presented their ground-breaking inventions independently of each other in 1886, heralding the beginning of the automotive age. The world-famous brand Mercedes-Benz was created in 1926 when the predecessor companies of Carl Benz and Gottlieb Daimler were merged with the aim of revolutionizing automobile production. Following the successful stock market debut of Daimler Truck, the Group’s renewed focus on the automotive business is being underlined with a new name. What do you think of the rebranding? Do you think it will be helpful for Mercedes-Benz? Let us know in the comments.STUTTGART, Germany-( BUSINESS WIRE)-Daimler AG will become Mercedes-Benz Group AG on February 1, 2022. That may be a limitation on how far the multiple could go near-term.” “For Mercedes-Benz, you have to convert your existing ICE business to EVs. “Lucid and Tesla get to start at 100 percent EV,” said Tom Narayan, European auto analyst at RBC Capital Markets. Other senior Daimler figures believe the move has come at the right time to “sustainably safeguard success”.īernd Pischetsrieder, Daimler’s supervisory board chairman, said, “By spinning off the commercial-vehicle business, we aim to create value for our shareholders, increase our profitability and fully exploit our potential.”Īutomotive News Europe reported that some analysts believe Mercedes-Benz will be viewed similarly to Tesla or Lucid, targeting an EV multiple (an indicator that can be used to value stock), but suggested that a major challenge for the firm will be the shift from internal combustion engines. Its all-electric EQ range already contains six models: the EQC SUV, the EQA and EQB crossovers, the EQS limousine, the EQV MPV and the EQE sedan. “If we can boost cash flow and our multiples, there’s lots of potential in the Mercedes-Benz stock,” he said. Daimler's shift to electric vehicles is already well under way. Going forward, it will focus on autonomous driving, intelligent connectivity and new mobility concepts. ![]() Daimler is currently worth around €77 billion (over Rs 6,500 crore), but Kallenius didn't suggest a specific valuation target for the firm. Kallenius hopes the move will potentially unlock shareholder value and “unlock the full potential” of both companies as leaders in automotive innovation. ![]()
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